It conducts a ten-minute online survey of a sample of its target audience--7, 500 people were included in a recent query--and divides them into two groups, those who have seen ads and those who've missed them.
But for its target audience - a generation well used to the internet and the interactive technology that offers, it may well prove to be a smart move.
The major themes of its new line of phones are an emphasis on social networking and media-sharing among a younger target audience, an easy-to-use multi-touch interface and cloud-based infrastructure that the Kin phones automatically uploads and syncs content to, for access on the wider Web and beyond.
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Disguising a come-on as a videogame lets sponsors interact with a target audience and reach clutter cutters--consumers who zap pop-up ads on the Internet and use TiVo to skip TV spots.
That convinced Samsung to adjust its target audience to 12- to 17-year-olds instead of 18- to 24-year-olds.
Moreover, the Indiana scheme has allayed fears that vouchers will not reach their target audience of low-income families.
After 37 years, this story still has a lot of heart, and it is sure to attract its target audience of pre-teen girls.
And, unfortunately for the Milk Board and for Goodby, it stands to reason that rankling segments of a key target audience (mik-buying women) is unlikely the shortest path to increased sales.
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Costanza Castelnuovo-Tedesco, SAP's vice president of global advertising and branding, says the company turned to mobile marketing as a way of reaching its target audience of C-level execs and "senior business decision makers, " who are early adopters of technology and are frequently on the road.
The program, however, was deliberately free of any references to Republicans or any partisan politics because Mr. Gingrich believed that such references would dissuade the target audience of the program -- that being non-voters -- from becoming involved.
The best self-promotion resonates to your target audience, so you need to know whose attention you are seeking.
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The photos come as a provocative response to contentious comments Abercrombie CEO Mike Jeffries made in a 2006 Salon article about the multibillion-dollar brand's target audience.
To Fleming's target audience, emerging from both post-war austerity and traditional codes of morality, womanising was just another aspirational activity like driving fast cars and sipping cocktails.
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The ModCloth target audience is girls and women age 15-30, with a focus on 18-24 year-olds.
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It said the target audience for the crisps was the 18-34-year-old age group.
Perhaps this over 100-year-old company lacks a clear focus and target audience, with its overwhelming variety of goods at unexciting prices.
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It used social media to engage its target audience, gather information that it then cross-referenced from in-store purchases, and connected it all to the iPads.
The Facebook ad system is largely self-serve and provides real-time feedback on the size of the target audience and the suggested bid range to achieve impressions.
The primary target audience for all these sites is young men, 18-34 years old.
Include long-tail keyword phrases that really target terms that your prime target audience may use to search for your product or service online.
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His target audience includes professional services firms in law, accounting, market research and real-estate, hoping that LinkedIn can help their partners prospect for clients, as well as banks, pharmaceutical companies and medical-device makers that see LinkedIn as a way of developing better sales contacts.
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"What has not changed and what will not change is the target audience in daytime are females, pretty much age 25 to 54, and 50-plus, " he says, noting that the former category is more desirable.
When the target audience members fired up their Palm devices, they were greeted with a simple text-and-graphics message, which described Intraware's online software sales and services and asked them to submit their e-mail address for more information.
Young men are not a priority target for most e-marketers, but Leo and John Resig believe they have created a captive male audience that is eager to spend.
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The result is a heartfelt yet painfully sincere liberal social-problem film that even offers a ringing endorsement of gay marriage but, playing to its target audience, avoids any hint of gay sex.
The uninspired score by Kim's countryman Mowg doesn't lift the so-so climactic shoot-out any, but the movie's tongue in cheek humor will buy off most of the target audience.
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