Centered in the room is a butcher-block tasting table, where you can order small shots of top-shelf wheat, rice, potato, corn and even grape vodka.

FORBES: Skip The Steaks: Top Liquor Tastings To Take Clients To

Consumers, too, need to become more confident about their own likes and dislikes in order to push bartenders to make better-tasting drinks.

FORBES: Spirits