It could vaporize a rock and identify its minerals from the spectrum of light they emitted, or drill a sample and teaseapart its chemical constituents.
By using the kind of advanced marketing mix analysis we describe above, the company was able to teaseapart marketing effects at a granular, tactic-by-tactic level for both offline (TV, print, radio etc.) and online marketing (e.g. search, banner ads etc.), and the degree to which they work together.