First, you release a teaser trailer, showing a few cutscenes and no actual gameplay.
"What's the S stand for, " Adams asks at the end of the teaser trailer.
Sony posted a teaser trailer on its Playstation blog, and it has the Internet talking.
The idea is to put the teaser trailer out there and see what interest comes from the game publishers.
Bethesda announced that the Elder Scrolls would finally be going online, and now it has released the first teaser trailer.
Aside from this nearly wordless teaser trailer, details are scarce.
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The actor-director has been quoted as saying he was fairly nervous about how "Iron Man" would be received when its teaser trailer debuted at Comic-Con three years ago.
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Lionsgate released its first full teaser trailer for The Hunger Games: Catching Fire last night during the MTV Movie Awards and they seem to be repeating themselves in a positive fashion.
For more information, please view the teaser trailer.
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Microsoft showed a teaser trailer for Gears of War: Judgment at its E3 press conference Monday, and while it gave away as close to no new information as possible, it appears to be more of the same.
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While the teaser trailer, with its hot tubs and night clubs, prompted some to label her an apostate, Zuckerberg says tried to draw on her experience present as accurate as possible a picture of the real Silicon Valley world.
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Thanks to the teaser trailer shown during Game 6 of the NBA Finals and months of hype in gaming articles, the lid was flying off my excitement for "Black Ops" as I walked into my local GameStop to pre-order my copy two weeks ago.
No trailer, no cinematic teaser we got nearly 20 minutes of gameplay right out the gates.
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