Catherine Moya, a technical writer in Microsoft's server division, used the service after her 6-year-old daughter Rowan's belly pains lasted for a day and a half.

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She draws on skills she learnt in her previous two careers (she was an English teacher and then a technical writer for a software company), such as leadership and attention to detail.

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She found work as a technical writer at Acer but had moved on to do Chinese-language sports reporting when Jenny and her husband, Steve Ming-Jang Chang, asked her to open a Taiwan office for a business they had started in Los Angeles.

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