They both agreed that a woman wearing a hooped tee shirt walking next to a man with a grey beard was their missing daughter.

BBC: Samantha Wright murder trial shown CCTV footage

This, however, is not the fashionable opinion in hip tech circles, where admitting a preference to anything besides Gmail is gauche and unseemly, rather like going to an Arcade Fire concert in a Justin Bieber tee shirt.

FORBES: My Terrifying Encounter With Yahoo Email: A Survivor's True Shaggy Dog Story

And brands are still willing to pay millions of dollars for their name on a piece of equipment, a jersey, a tee-shirt, or a shoe.

FORBES: Nike To End Livestrong Brand

Cooper might consider taking style points from Eddie Redmayne whose off duty look for the event (a layering of black leather biker jacket, unbuttoned chambray shirt and white tee over gray pants) was an exercise in looking cool.

FORBES: From Emma Watson To Kim Kardashian: Red-Carpet Winners And Losers At The 2013 MTV Movie Awards

As for T-shirts, a size small, short-sleeved number from Ralph Lauren Sport equates to a medium "Favorite Tee" from Gap, and a size 18 crew-neck T-shirt from Petit Bateau.

FORBES: Magazine Article

As for T-shirts, a size small, short-sleeved number from Ralph Lauren (nyse: RL - news - people ) Sport equates to a medium "Favorite Tee" from Gap, and a size 18 crew-neck T-shirt from Petit Bateau.

FORBES: What Size Are You--Really?