Mark Mazer, whose teeth-whitening firm is doing well, said he thought Mr Romney would be best for small businesses.

ECONOMIST: The Republicans

Additionally, the new "Beauty Effect" feature gives users several post-shooting "re-touch" options including skin toning and smoothing, teeth whitening, eye widening and shine removal.

ENGADGET: Sony's ruggedized Cyber-shot TF1 hits this month for $199, we go hands-on

Near the bottom of the New Scientist homepage are "sponsored links" that launch the curious to odd destinations including teeth whitening sites or German language sites that sell women's shoes--places that are probably only marginally interesting to most New Scientist readers.

FORBES: Magazine Article