The first study is on television advertising by Kristin Harrison from the University of Illinois.
After that, he says, the campaign reverted to a fairly standard effort dominated by television advertising.
Some types of spending are already banned: for example, parties cannot buy television advertising.
The campaign said it was not buying any television advertising time for the spot.
Lately, Lilly has ramped up a heavy television advertising campaign for the once-weekly Prozac.
Ms. Whitman, who plans to launch television advertising Friday, has been spending heavily on radio ads.
Jersey police are launching a seasonal television advertising campaign to help target the "silent sufferers".
Television advertising is cheap in Montana, and the airwaves sport a litany of 30-second attack ads.
In the United States, television advertising still accounts for the largest amount of ad expenditures.
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But a lot of big brands are kind of addicted to television advertising and video.
Television advertising spots were allocated by the state broadcaster, which frowned on innovative or controversial commercials.
Because television advertising is prohibited, there is only a limited amount of money that can be spent.
Mike outsourced manufacturing and put in quick sales and marketing fixes, reinstating television advertising and rejiggering package design.
Meanwhile, the Cote-Whitacres and Vermont Freedom to Marry have launched a television advertising campaign to promote the bill.
She later brought cases against the Topper and Mattel (MAT) toy companies over television advertising directed at kids.
The CBS decision followed a similar one late last year by television advertising officials in the United Kingdom.
Television advertising revenues increased by 7.5% in 2000 compared with an increase in overall British advertising spending of 10.3%.
RAI's monopoly on national television advertising, for which there was huge pent-up demand.
Placing a link and a banner ad on a popular portal site helps, but their main weapon is television advertising.
In the UK last year, for the first time, the amount of adspend on the Internet overtook television advertising.
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The TVBlog recently pointed out that national television advertising for sporting events is increasing faster than TV advertising in general.
The Conservatives are repeating that message in a blitz of radio and television advertising, as well as planning rallies across the country.
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It is for all these reasons that make television advertising so vital.
Normally television advertising, the main medium for reaching the electorate, would help.
Whereas automotive marketers traditionally relied on television advertising, OnStar focused the bulk of its promotion on radio featuring recordings of actual calls for help.
But the interpretation of "party-building activities" has been stretched to include massive television advertising and other activities that have directly helped elect specific candidates.
Local television advertising in America has been hit much harder, owing to the car industry's woes, especially the bankruptcies of Chrysler and General Motors.
McCain-Feingold was based on the pervasive influence of television advertising on electoral politics, the idea that commercials are somehow unavoidable in contemporary American life.
Her own television advertising was less than flattering until recently, when the commercials stopped featuring the candidate herself and instead highlighted prospective voters praising her.
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Meanwhile, Michigan Democrats Bart Stupak and John Dingell are asking about everything from the companies' television advertising to insider stock sales to mishandling of data.
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