In an era of declining ratings and time-shifted viewing, Super Bowl Sunday is the only major television event left where real-time viewing is a must.

FORBES: Magazine Article

ConnecTV is the only social network that works across all channels and all shows for both real-time and time-shifted television viewing.

ENGADGET: ConnecTV officially launches, gives you more ways to bug your buddies

In Britain, says David Brennan, who heads research in the country for Flextech, a broadcaster, children in homes with cable or satellite television now spend two-thirds of their viewing time watching something other than the over-the-air networks, compared with just over one-third for adults.

ECONOMIST: Children��s television

Sport and stars notwithstanding, ratings are likely to go on falling, not just because of new television services, but also because television viewing is falling as children and teenagers increasingly spend time on computer games and the Internet.

ECONOMIST: The BBC