However, few people give Jobs credit for another breakthrough completely reimaging the way presentations are delivered and how executives tell their brand story.

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How do you take a brand that is so tarnished and tell a different story?

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Tell the story, yes, even a good old brand anthem.

FORBES: Waiting for Yahoo!

Among the 1, 000 non-marketing folks, it was pretty obvious that they all want and enjoy a brand to proverbially pull up the chair and tell them a story as they are also attempting to sell them something.

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As a result, we realized we had to tell our story in a different way and introduce new people to the SAP brand.

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