But Universal wants its franchise to be perceived as a major summer tent pole series.
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Microsoft has been almost literally the main tent pole at CES since it introduced the XBox there in 2001.
Abrams, has been deemed by Reilly as the tent pole of the season.
But the sheer weight of the Mouse House may make them an impossible foe in the specific area of franchise-related tent pole films.
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Fewer than four million people visited the country last year, compared with 19 million to Thailand and the industry has yet to become a tent pole for the broader economy.
The GT-R heir to the Skyline 2000 GT, the near-mythic sports coupe sold in Japan since the 1970s is the global image tent pole for Nissan, and its development budget is likely well padded by the boys in marketing.
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In terms of popularity, it was the consensus among a panel of network executives that second screen apps for live events -- especially "tent pole" pieces of programming such as award ceremonies -- typically attract the largest number of users.
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Most studios produce 2 or 3 "tent-pole" films per year, those with nine-figure budgets.
The series, about a team who investigates paranormal mysteries, is being touted as the network's fall tent-pole program.
We view it is those would be more tent-pole style events around which we could build better engagement.
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With this purchase, Disney is expanding in the tent-pole feature film business.
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Warts and all, this is the kind of film that major studios used to release on a regular basis before the rise of the four-quadrant tent-pole.
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Local TV rights fees for individual teams also continue to soar, especially in larger markets as media companies see the 162-games schedule as the key tent-pole to any regional sports network.
Does the event need the rush and volume of creative hackers, free thinkers, and open web advocates that drove Interactive from a little sideshow of Film and Music to becoming the tent-pole tech event of year?
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Among the effects found in Scott's tent were 35 kilograms of geological samples which had been faithfully carried for hundreds of miles from the South Pole to their final resting place, only 11 miles from One Ton Camp.
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