Everyone gets fifteen minutes free, but if you want to carry on browsing online, then you need to enter your Tesco Clubcard number.
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In the Blackadder film, for instance, Rowan Atkinson holds up a Tesco Clubcard. (Dome sponsor: Tesco.) Children can have their photo taken with a virtual ET. (Dome sponsor: BT) The hero in the show goes by the name of Skyboy. (Dome sponsor: Sky TV).
Its best-known customer (and majority-owner) is Tesco, a British supermarket with a Clubcard loyalty-card scheme that generates a mind-numbing flow of data on the purchases of 13m members across 55, 000 product lines.
Clubcard TV will be powered by Tesco-owned online video provider Blinkbox.
As it happens, Tesco routinely collects such information from holders of its Clubcard loyalty card.
Supermarket giant Tesco is trialling a new TV and film streaming service called Clubcard TV.
Clubcard TV has been developed by the team behind the Tesco movie and TV service blinkbox and, in another UK first, is supported by targeted advertising based on users' shopping habits.
However, supermarket Tesco said that it would give a full refund to any customer who had recently exchanged Clubcard vouchers for tokens to spend with Jessops.
Tesco has appointed the MDs for its three new digital entertainment services, confirmed today as blinkboxmusic, blinkboxbooks and Clubcard TV.
ENGADGET: Tesco names new digital services and the ex-Facebook, Sainsbury's execs that'll run 'em
Tesco has secured a raft of popular cookery, comedy and drama programmes for innovative ad-supported streaming service Clubcard TV following a deal with BBC Worldwide.
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