Virgin Mobile gives customers 28 days to cancel, compared to 14 days for 02 and Tesco Mobile, and 7 days for Vodafone and T-Mobile.

BBC: Mobile firms failing on coverage

In the U.K., Tesco supermarkets sell everything from groceries to cars to mobile-phone subscriptions in your business, do your go-to-market strategies match the evolving market dynamics your customers are embracing?

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