But in 1994, when then-29-year-old Jonathan Grayer took over as CEO of the Kaplan unit, the test-prep company came down with an acute case of expansion fever.
Penney and Coca-Cola 's Brazil unit, have signed on for Microsoft's test of the program, hoping it will lead to "smart" ad spending that will target only ready buyers.
Penney (nyse: JCP - news - people ) and Coca-Cola 's (nyse: KO - news - people ) Brazil unit, have signed on for Microsoft's test of the program, hoping it will lead to "smart" ad spending that will target only ready buyers.