Bob Liodice, who heads the ANA, says it is putting Canoe together with a few ANA member companies to test the interactive TV and video-on-demand space.

FORBES: National Interactive TV: A Reality For Canoe Ventures

On the supply side, entrepreneurs are able to increasingly locate crowd-sourced funding through platforms like IndieGoGo, to iterate through social product development on platforms like Quirky, and to test market demand, pricing and take pre-orders to build a demand pipeline via platforms like Kickstarter.

FORBES: Pre-Tail, E-Tail, to Retail: The New Commerce Pipeline

This Nokia-made phone, which goes on sale Sunday, will be a key test of consumer demand for Windows Phone devices.

WSJ: Microsoft Woos App Developers in Windows Phone Push

"The test...allows us to explore how consumers are using internet video on demand, " said David Bishop, president of MGM Home Entertainment Group.

BBC: Danny DeVito and Martin Lawrence