It leaves brands vulnerable and staff searching for a silver-bullet solution that simplifies it all.

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The key, say most players, is to come up with a moderate plan that takes the tax structure and simplifies it to the point that remote sellers can comply with interstate tax requirements while fulfilling the bottom lines of state and local governments.

CNN: The Internet tax revolt

And in both cases, he wants to see it in a way that simplifies the tax code, lowers rates, while eliminating a lot of the loopholes and subsidies that, if you will, bastardize the process.

WHITEHOUSE: Press Briefing

Apple said it wanted to see legislation that "dramatically simplifies" the US corporate tax system.

BBC: Apple 'among largest tax avoiders in US' - Senate committee

That is what had made Best Buy so successful because it simplifies complex purchases.

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It sheds the newer Cortex-A15 architecture of the Tegra 4 for a spruced-up 2.3GHz Cortex-A9 with the i500 LTE modem built directly into the chip die -- a move that cuts the surface area in half and simplifies the hardware, even as it supposedly outruns equivalent competition.

ENGADGET