Interim CEO Ross Levinsohn is seeking to raise the top line by revving up advertisement sales on Yahoo's media websites, though it is still unclear if he will remain at Yahoo's helm with a permanent title.

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Additionally, the videos are shareable through a variety of social media, so each gift also acts as an advertisement.

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The use of social media outlets by issuers to disseminate material information also requires investors to distinguish pure advertisement from important information.

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