You gave us the aha moment, which has taken a life of its own, spawning self-help books, public service announcements and a slew of sitcom punch lines.

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Still, much of the recent aha moment is aimed at his business savvy and profit making activities more than his tax dodging.

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Mr. Blais says his aha moment came at the same time his namesake restaurant was failing and he was pursuing the restaurant's bar manager.

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"When the Sony product launched, it was like an 'aha' moment, " says Wilcox.

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