He looked at the label closely, as if studying the little figures of the Beefeater guards.

NEWYORKER: Beginners

It produces Chivas Regal, Ballantine's Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Scapa, and 100 Pipers.

BBC: Chivas Brothers reveal plans for new Speyside distillery

Paisley-based Chivas Brother's portfolio includes Chivas Regal, Ballantine's, Beefeater Gin, The Glenlivet and Royal Salute.

BBC: Christian Porta

Recently, my fellow Booze Blogger Chris Milligan wrote about the new 24 gin from Beefeater.

FORBES: American for Gin

Try one of the bar's signature creations, Beefeater Gin sweetened with homemade jam or fresh-mixed lime cordial.

BBC: A New York City bar crawl: A long day��s drinking into night

An increase in taxes, licensing requirements and a change in taste eventually led to the closure of many distilleries, leaving Beefeater as London's major premium producer.

WSJ: Will Lyons on Wine: An Adventurous Spirit

The chain is part of Whitbread, which also owns Beefeater, Brewers Fayre and Premier Inn, and wants to open a shop in an empty Victorian building in King Street.

BBC: Rivals join together to keep Costa Coffee out of Bakewell

The Costa Coffee chain, part of Whitbread which also owns Beefeater, Brewers Fayre and Premier Inn, wants to open a shop in an empty Victorian building in King Street.

BBC: King Street