"At 28, 000 feet, you don't have an awful lot of useful consciousness without the support of oxygen or being in a pressurized aircraft, " said O'Brien, a former CNN correspondent.

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Chopra explains that being in touch with the this kind of consciousness is what sports players, ballet dancers, and musicians experience when they enter a moment of utter connectedness with their art: the mind is clear, the world appears in slow motion, and all internal dialogue fades away.

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This change in buying habits will be swift as our mass consciousness is being rapidly influenced by the game changers such as social media and the Groupons of the world.

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In some quarters, it seems 1991, which also saw the release of Pearl Jam's multiplatinum debut album "Ten" and Soundgarden's "Badmotorfinger, " is being treated as year 0 of grunge, because that's when the music exploded into the mainstream consciousness.

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