The problem today is that most of the big blue chips report record profit margins.

FORBES: Why Historically High Profit Margins Could Be Bad For Bulls

Finally Big Blue throws its support behind the new chips by offering them in the latest versions of its ThinkPad 600 and ThinkPad 390 lines.

CNN: High-powered portables arrive in force

And witness the split in the stockmarket between blue-chips such as Toyota, whose capitalisation is still three times that of the big three American car makers put together, and small, primarily domestic companies traded on the over-the-counter market, some two-thirds of which are trading for less than the net value of their assets.

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Big-cap blue chips are one of the only areas in the marketplace where we're finding attractive risk-reward equations.

FORBES: Whitney Tilson

Kaplan also thinks some of the biggest companies have been unfairly punished simply because they're big, and he is bullish on the prospects for blue-chips like General Electric (nyse: GE - news - people ), IBM (nyse: IBM - news - people ) and Microsoft (nasdaq: MSFT - news - people ).

FORBES: Magazine Article

Given how many gurus are high on big blue chips, I thought it would be interesting to see how the members of the Granddaddy of the blue chip indices the Dow Jones Industrial Average stack up against my Guru Strategies.

FORBES: Getting Down And Dirty With The Dow