By November 2007, when the narrative ends, it was already clear to Mr Morris that this crisis was much more serious than the last big crunch, the 1998 Russian debt default and the bail-out of Long-Term Capital Management, an American hedge fund, by a group of banks under the Fed's direction.
At the moment astrophysicists are trying to figure out whether the universe will collapse in a big crunch, expand at just the right rate to avoid collapse, or expand very rapidly.
So far its only big concession to the crunch has been to cancel previous plans to increase production to 450 planes a year.
With the NHS sorted (or not) the prime minister now has two more big problems to crunch before packing his trunks and heading for the beach.
Ms. BRIGNONE: It would put us in a big crunch because we are basically covering the money for the state.
Spain is staging what amounts to the rich world's first big post-credit-crunch election.
In contrast to the 1990s, when many blue-chip firms went on a spending binge, big firms were generally in decent financial shape going into the crunch.
And big studios and independent outfits are sharply trimming their film output in response to the credit crunch and a faltering DVD market.
Big banks in general have survived remarkably well since the onset last year of a credit crunch, and have continued to make new loans to cash-strapped companies.
ECONOMIST: The limits to removing banks' conflicts of interest
Then there's the credit crunch, which will likely force movie studios to shoulder more of the risk of big-budget flops.
While many emerging markets are seen as able to counter some effects of slowing economic growth by lowering interest rates or with fiscal stimulus, a European credit crunch could still have a meaningful impact because European banks had been big lenders in the developing world.
Telcos need the ability to analyze this big data quickly and effectively and are turning to the new analytics infrastructure with in-memory computing to crunch the data in seconds vs. days.
The credit crunch and global recession hit the car industry hard, although Ford was the only one of the big three US car firms which did not go bankrupt.
But just as most big oil sands projects get going, a serious labor crunch will hit, as construction jobs open for the 2010 Winter Olympics in nearby Vancouver.
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