It should be about as bright as the stars in the Big Dipper.

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On a good night, this camera will be able to map a swathe of sky approximately the size of the Plough's blade (or, for North Americans, the Big Dipper's bucket).

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Last year, around the Super Bowl, the company sold a Big Dipper Pizza, a 2-foot-long pizza cut into 24 strips that could be torn off and dipped.

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