Still the allure of the big game is hard for some advertisers to ignore.
Those endorsements can limit how much an MVP winner stands to earn after the big game.
We wound up the week, like much of the nation, looking forward to the big game.
The University of North Carolina will be playing Louisiana State University in the big game.
Weeks away from the big game, CBS has sold most of its ad inventory.
The 49ers will have accomplished that in only 6 trips to the big game.
Tonight is the big game between the Baltimore Ravens and the San Francisco 49ers.
No matter how many times the city has hosted the big game before, this cannot happen.
In racing, you can win the equivalent of the Big Game and still not be a champion.
"The big game I'm looking forward to is the holders United States against North Korea, " Montague said.
She might just become a superstar on her own field on the way to the Big Game.
But now she appears as a relief pitcher in the big game, and the Democrats say she is throwing spitballs.
Super Bowl Sunday is always a jam-packed day full of fun festivities leading up to The Big Game.
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"The big game for me was in Calcutta when India followed on and beat Australia, " he told BBC Sport Online.
For the first time in 21 years, a residential real estate company will run a commercial during the big game.
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Advertisers also get a bang for their buck--or, in this case, 2 million-plus bucks--when they sign on for the big game.
But I, for one, was already over the Big Game commercial hype.
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Just as football players practice together for the big game, eSports cyber athletes spend time every day practicing in the video game arena.
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The safest route is to become invested in the mission of growing the company and keeping your bit of the big game safe.
The Notre Dame Club of Miami is hosting a raffle and pool party where you can win two tickets to the big game.
As it turns out, the timing would have been a disaster had Sanchez been the one to play in and win the big game.
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The whole world was led to believe Witt sacrificed his Rhodes interview, and a potential ultra-prestigious scholarship, to play the big game against Harvard.
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Pepsi's break from the big game does carry a risk, branding experts say, because consumers have come to expect entertaining ads from the company.
And with significantly fewer advertising slots to be had during The Oscars than during the Big Game, each ad tends to have more impact.
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Even those that play the Super Bowl typically do not receive a check most recently the Black Eyed Peas at the big game in Dallas.
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As we head back to the ranch, my thoughts turn to the last leg of the slam, the one I have been anxious about: the big game.
Only twice during the past 12 years has the big game been decided by less than a touchdown (both games were New England Patriot wins by three points).
The ads start running in movie theaters before the big game.
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The Super Bowl outage, which interrupted the big game for about half an hour, was an acute embarrassment for Entergy, which is based in New Orleans.
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