Not stating things truthfully is a small price to pay for the big prize.
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For one thing, higher investment is potentially the big prize from joining the euro.
The big prize in ImClone's research pipeline is probably IMC-1121B, which works similarly to Avastin, from Genentech.
Yet the big prize for brands is that they can get much more insight on their users.
For wireless giants, the big prize is 4G spectrum to bolster smartphone service.
The big prize in China is a luxury goods market that has exploded, with new wealth seeking style and status.
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For Chavez, Colombia is the big prize and he will do everything possible to bring it into his sphere of influence.
The big prize here is a 20% stake in the Fort Hills oil sands project, an open-pit mining operation targeting 3.4 billion barrels of bitumen.
It is generally agreed that the big prize this year will go to whichever party does the better job of getting its supporters to the polls.
"The big prize for the regime is the Iranians, keeping them happy, " said George Sabra, vice president of the National Coalition of Syrian Revolutionary and Opposition Forces.
To win the big prize, folks had to correctly match the numbers on their ticket to the five white balls, plus the red Powerball number, selected randomly at the drawing.
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The U.S. is the big prize for Caesarstone.
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Though holding on to its traditional bastions of Saskatchewan and thanks only, maybe, to Mr Clark British Columbia, in 1995 it lost provincial power in the big prize, Ontario, and now, though vigorously led, has only 14% in opinion polls there.
These include not only the perseverance that kept him tramping through the slough of despond when others might have given up, but also a nimble and well-stocked mind, an approachable manner on the stump and the big prize that eludes Mr Romney a palpable sincerity.
The film's producers said they had expected fellow Oscar best-picture nominee "Beasts of the Southern Wild" to win the top Spirit Award and that they have no expectations of winning the big prize at the Oscars, where Ben Affleck's CIA thriller "Argo" is the best-picture favorite.
So whilst I would be the first to admit that the Union side have to some extent dodged bullets, and even underachieved at the last, in recent years, it is nonetheless true that England are now respected, even feared, by the southern hemisphere, and carry a self confidence that could well bring them the big prize.
The latest salvo over do-not-track should also be seen in the context of the fight over the next big prize in tech battles: the cloud.
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Again Law believes that the absence of big prize purses means the games are played in the right spirit.
China Mobile, the he largest phone carrier in the world with about 700 million subscriber, is the next big prize for Apple.
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The colt had always been destined to win the big Dubai prize at Nad al Sheba after Sheikh Mohammed renamed him as a two-year-old.
And though 2007's "No Country for Old Men" didn't win the festival's big prize, the buzz surrounding the film after its Cannes showing was instrumental in carrying it to a best picture win at the Oscars.
The result is bruising to the PP not only because of the loss of a big prize.
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Players compete for their team and the glory rather than prizes, but there's a big financial prize for the partnership of the European Tour, with 60% of the joint venture, the Professional Golfers Association of the UK and Ireland which has 20%, and a further 20% is held by the PGA of the rest of Europe.
The truth was that most athletes were aristocrats who invested heavily in their training and expected to earn big prize money at the hundreds of local athletics festivals around Greece.
In the eyes of Mr. Kohl, the removal of Soviet troops from the territory of East Germany was a big enough prize to allow him to close his eyes to the use of the Soviet army against peaceful demonstrators.
The prize is simply too big to ignore, and somebody will eventually take it.
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Georgetown coach John Thompson was asked Friday about playing a team from the same conference with such a big prize at stake.
They may not have been on television, or taking part in professional fights with big prize money but the sport was being practised.
The channel also won best drama serial for Top Boy, the popular factual and features prize for Hugh's Big Fish Fight with Hugh Fearnley-Whittingstall and the best daytime programme for Deal Or No Deal Live.
Even clear rules and a big prize may not deliver the desired result.
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