Dan Auerbach of The Black Keys ended up the night's top winner with four trophies, including producer of the year and three rock category victories with bandmate Patrick Carney.
Though the Beatles' Abbey Road was the top-selling LP of 2010, offerings from Arcade Fire, the Black Keys and Vampire Weekend claimed the next three slots.
"When I first got here, the goal was for me to raise my hand and say, 'Hey, I'm doing something, '" said Los Angeles-based rocker Hanni El Khatib, who was making his third visit to SXSW. He has had two tracks featured in national ad campaigns and his new album, "Head in the Dirt" (Innovative Leisure), out April 30, was produced by Dan Auerbach of the Black Keys.
The Black Keys come from the old industrial city of Akron, Ohio.
Indie rock group The Black Keys enjoyed the most success overall, receiving four of the six awards for which they had been shortlisted.
It seems like every profile of The Black Keys mentions that you guys had a lawn mowing business at some point in Akron, Ohio.
Sunday's show saw awards for Adele, The Black Keys, Fun and Gotye, with the coveted album of the year prize going to British band Mumford and Sons.
In his studio, a converted laundry-truck garage in San Francisco's Outer Mission district, he plays edgy, newish rock music, such as the Black Keys and Band of Skulls.
Using Facebook and Twitter authentication wherever possible streamlines registration, while increasing the black-market value of those skeleton keys.
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The Buckeye state also houses the Rock and Roll Hall of Fame and Museum and has issued a stream of rock stars, including members of Warrant, Guns N' Roses, Nirvana, and the Black Keys.
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Nashville still has nearly three times as many music businesses as Los Angeles, but the establishment of a new creative class that includes non-country stars like Jack White and the Black Keys, as well as an improving local economy, has spurred demand for upscale dining options, one-of-a-kind shopping and buzzy cultural venues.
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