The Blu-ray DiscTM name and Blu-ray DiscTM logo are registered trademarks of the Blu-ray Disc Association.

ENGADGET: Blu-ray Discs expand to 128GB under new BDXL spec

While we hope that the Blu-ray Disc Association can work out the kinks, there is real promise in the format.

ENGADGET: Review: Samsung BD-P1000 HD

The Blu-ray Disc Association (BDA) is responsible for promoting and developing business opportunities for Blu-ray Disc - the next-generation optical disc format for storing high-definition movies, games, photos and other digital content.

ENGADGET: Blu-ray Discs expand to 128GB under new BDXL spec

European regulators have begun an inquiry into possible antitrust and anticompetitive practices by the Blu-ray Disc Association as it relates to agreements and restrictions on producing content for Blu-ray and its competing high-definition format, HD DVD.

ENGADGET: European Commission looks into Blu-ray studio agreements

Now that the PlayStation 3 has launched in North America several members of the Blu-ray Disc Association (Twentieth Century Fox, Panasonic, Philips, Pioneer, Sony and Warner Bros.) are pushing the "Experience Blu" ad campaign via print, online and television.

ENGADGET: BDA wants you to "Experience Blu" with new ad campaign HD

For instance, the new 3:1 sales figure being touted by the Blu-ray Disc Association in regards to Blu-ray to HD DVD sales is claimed by Wynendaele to be artificially inflated by free Blu-ray movie vouchers being redeemed by PlayStation 3 owners.

ENGADGET: Toshiba not so impressed by Blu-ray's victory cries HD

The Blu-ray Disc Association fired back to this blow after a few mixed retailer wins with Blockbuster, Target and BJ's by noting the strong supply of Blu-ray titles in the queue and the planned Blu-ray release of Disney's "platinum" titles, the crown jewels of the Magic Kingdom.

ENGADGET: Switched On: Seeking neutrality in the hi-def format war