Since the book helped to frame my own ideas on leadership, it was a pleasure to sit down recently with both Kouzes and Posner to talk about a topic I consider the most relevant to this column: how leaders can communicate a vision that gets people excited about going to work each day.

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In 2009, I published my first book, Earning Serendipity, which introduced the immigrant perspective on business leadership.

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Mr Kotter, an expert on leadership at Harvard Business School, based his book almost exclusively on the late Konosuke Matsushita, a self-effacing entrepreneur who, with no education, no money and no apparent connections, somehow managed to build the world's biggest electronics firm from nothing, beginning in the 1920s.

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Its Gene Hackman look-alike coach, Luiz Felipe Scolari , in the finest tradition of winning coaches, is already planning to cash in with a book on tactics and leadership.

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The news comes days after news broke that Facebook COO Sheryl Sandberg would be turning her popular TED talk on women, work and leadership into a book entitled Lean In: Women, Work and the Will to Lead, set to be published by Knopf next spring.

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