It seems that there is indeed a fortune at the bottom of the pyramid.
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She wants Embrace to deliver health care innovation to the bottom of the pyramid in a sustainable way.
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Meantime in India new markets are being driven by the moral imperative: to raise the bottom of the pyramid.
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This discrepancy between the family's voting rights and its share of profits in the company at the bottom of the pyramid is crucial.
BagoSphere provides call-center-specific vocational training courses for rural youths between the ages of 18 and 35 living at or near the bottom of the pyramid (BoP) in Bacolod City, Philippines.
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At the bottom of the pyramid the 300, 000 employees who check the tracks and the level crossings were all assigned winter gear such as appropriate shoes and gloves, accessories that they are often too poor to buy on their own.
Prahalad gained wide acclaim in business circles for his 2004 book The Fortune at the Bottom of the Pyramid, which challenges large, established companies to come up with innovative business ideas to serve the rising classes in developing countries.
This is where she believes analyzing the socio-demographics of people at the bottom of the pyramid make a difference, revealing factors such as education, family size, and occupation as indicators of whether one makes a good borrower or not.
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Yet in a world where professional sports are lavished with so much attention, it is increasingly easy to dismiss that the fastest-growing and most-consistent market is nevertheless where a good many people little expect it: at the bottom of the pyramid, in youth sports.
So, no Twitter or Facebook equivalents work for the proverbial bottom of the pyramid.
If the yet-to-be-named car is a success when it goes on sale next year, it would herald the emergence of Tata Motors on the global auto scene, mark the advent of India as a global center for small-car production and represent a victory for those who advocate making cheap goods for potential customers at the "bottom of the pyramid" in emerging markets.
These include some of the interesting management practices at technology-services companies like Infosys, the bottom-of-the-pyramid strategies like those that Tata is pursuing with the Nano car, or the rapid innovation of some Chinese companies.
You often think of the poor as a mass of people at the bottom of a pyramid.
Nokia recently appointed Lalita Gupte, an Indian banker who had just retired from ICICI bank, one of the world's most innovative practitioners of bottom-of-the-pyramid finance.
Yesterday, I asked the question what happens to the top of the economic pyramid when the bottom can no longer afford to purchase the goods and services produced by the top?
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Four billion people worldwide lie squarely at the bottom of the economic pyramid, eking out a marginal existence of about three dollars per day.
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The Adventure Project works with on-the-ground partners who then manufacture and distribute a poverty-alleviating product or service tailored to customers at the bottom of the consumer pyramid.
Brazilians have long argued that blacks are poor only because they are at the bottom of the social pyramid in other words, that society is stratified by class, not race.
When Salinas talked to Bloomberg about his U.S. banking plans, his focus was on high interest rates, a troubling aspect of any program focused on the bottom of the income and asset pyramid.
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Bottom-of-the-pyramid markets would be the best fit: places like Africa, Southeast Asia and maybe eastern Europe and Latin America, wherever income levels mirror India's.
Unilever benefits from India's continued reliance on small family shops (compared with the supermarkets prevalent in China), with which it has long-established relationships, and from India's far larger bottom-of-the-pyramid population.
Recent interest in bottom-of-the-pyramid consumers has caused some multinational corporations to modify their product offerings in the United States so that they are within the financial reach of consumers in South Asia.
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