When it comes down to it, if an organization places restrictions that limits the way it engages with the public, such as the ones placed on the Olympic athletes, it will eventually have an adverse effect on the brand over time, gradually making it less relevant.
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The recruiting effect is the most important component towards further brand restoration.
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Social media is an invaluable tool to address and even reverse potential liabilities before they can have a detrimental effect on the brand.
For example, Drevna noted that expansion projects at the nation's existing refineries have had the effect of adding the equivalent of a brand new refinery every year.
What can be measured though, is the effect this buying down has on brand loyalty.
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Expedia claims not to have had any adverse effect on its brand due to the global economic slowdown.
The other side is that social interactions such as those enabled by Facebook also can have the opposite effect, weakening lifestyle brands and decreasing brand equity.
Next year a 50 percent decrease in all of the brand-name drugs in the doughnut hole will go into effect.
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To really live up to its brand promise, Standard Chartered felt it needed to fully understand the effect of its activities on the countries in which it operates.
In some cases, simply increasing your own online brand awareness, possibly combined with some targeted SEO efforts can limit or negate the effect of negative press online.
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Having said this, what creativity has in common from one company or brand to the next is that if it catches on with consumers, it can have a turbo-charging effect.
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