The team were hammered in all three Test matches but, overall, the brand has fared well since rugby union turned professional.

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With the blessing of his bosses, Galli rallied troops of college recruits, dubbed "swarm teams, " who evangelized the DeWalt brand at store openings, union halls and Nascar races.

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It's worth the extra price to swank joints like Manhattan's Union Square Cafe, which notes the Niman Ranch brand on its menu.

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This is Canada's answer to Richard Branson, the ultimate brand extender--at least until the first group of flight delays, union strikes or worse.

FORBES: Reach For The Sky

Today the cookie brand produces its goods in a non-union bakery in Ohio.

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Down the street a pristine, nearly empty branch of Mexican banking giant Bancomer, devoted to money transfers, sits a few storefronts down from a cluttered travel agent offering transfers under the Orlandi Valuta brand--a subsidiary of Western Union's parent.

FORBES: On the Backs Of the Poor

The brand is best known for its fit, along with its Union Jack logo and signature triangle flap back pocket.

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Levi, along with partner David Coleman, was able to assemble an all-star line-up of Hollywood actors, directors and producers to entice fans over to the brand new, and much larger, venue at Block No. 16 Union and Spirits.

FORBES: Connect

Western Union, which built the first transcontinental telegraph line in 1861, is a powerful brand with a leading 17% market share.

FORBES: Spinoffs