Clearly, consumers enjoy media experiences in the form of their choice, which has expanded far beyond the realm of traditional distribution chains like printed books, newspapers and magazines, audio CDs, DVDs and television.

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"After the hyper growth in the e-book market over the last few years, consumers have settled into their book formats of choice, and while e-books will continue to drive growth in the book category in the future, physical book sales will have a longer tail (or longer life expectancy) than previously anticipated, " he said in a call with investors.

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It's the currency of choice for tooth fairies and grandparents, panhandlers, migrant laborers and off-the-books household staff.

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We are already one of the UK's largest booksellers and Mobcast will help us offer even more choice for the large and growing number of customers who want to buy and enjoy books on their digital devices whenever and wherever they want.

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Patterson, who was named Children's Choice Book Award Author of the Year in 2010, has sold an estimated 260 million copies of his books worldwide.

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