The classical theory of the rational, economic man would have him avoid risk and thereby avoid the coin flip.

FORBES: By Stephen Horan, PhD, CFA, CIPM

Along the way it charts Keynes's intellectual progress, showing how events, such as Britain's persistently high joblessness in the 1920s, fed the evolution of his view that classical economic theory was inadequate and that a capitalist economy called for government intervention.

ECONOMIST: John Maynard Keynes