In spring, the corner blossoms in all the colors of the rainbow.

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Whereas traditional car rental companies choose standard cars in the dullest colors of the rainbow, the first Zipcar was a tricked-out lime-green Volkswagen Beetle.

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Or, since the language could also be translated into the seven colors of the rainbow, sentences could be woven into a textile as a stream of colors.

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Inside, riverside walkways teeming with flowers, all the colors of the rainbow, lead visitors to the venues: the spiky Olympic Stadium, the sweeping Velodrome and the wave-like form of the Aquatics Center.

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The product is missing the charm of nostalgic rainbow colors, faux-wood grain and mock coin slot that helped define the original.

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Yet the colors of that rainbow are enriched by the pigment of those who came before us.

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Last August, a group of LBGTQ gamers created a Kickstarter project to fund a gaming convention for people of all colors on the rainbow flag and their allies.

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Colors on this thing span the Skittles rainbow of green, orange, red, blue and a new metallic blue, Azzurro Thetys, whose tone varies with the angle of the light.

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You'll find Android phones that range in size from tiny to massive, Windows Phone handsets that cover the rainbow in colors and, of course, the ubiquitous iPhone, which has a price point to suit every need.

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The delicate flower, which, appropriately, can be found in a rainbow of colors, was named after her since every time she set foot on terra firma, a field of them would instantly spring up.

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