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We use it to operate the cooperative but competitive system of social exchange that is a society: to charm, forgive, manipulate, bewitch, embroider, exaggerate, diminish, disparage to choose just some of the verbs from the key paragraph of Dr. Pagel's (beautifully written) book.
WSJ: Matt Ridley on the Ideas in Mark Pagel's Wired for Culture | Mind & Matter
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Adam Smith, who is considered the father of capitalism, viewed it as both competitive and cooperative, a societal system based on self-interest, self-restraint, morality and justice.
FORBES: Magazine Article
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Another idea I would throw out is I think rather than looking at China in particular as an enemy or a challenger, we really ought to be working in a more cooperative way with the Chinese to get them to play by the rules of the current market-based system.
NPR: U.S. Foreign Policy and the Axis of Oil