While artists like The Counting Crows are embracing the brighter sides of new distribution, file-sharing sites can still be bad news for established record labels and movie studios.

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Gil Norton, who has worked with bands like the Pixies, Counting Crows and the Foo Fighters, was brought in to whip the band into shape.

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Some artists, such as the Gin Blossoms and Counting Crows, sounded a lot like those heard on classic rock stations.

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So after he was done beating the audience over the head with examples of entrepreneurs and nonprofits using technology to better lives in the developing world, he brought in Adam Levine of rock band Maroon 5 and Adam Duritz of Counting Crows to close the sale.

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In the last few months the company has worked with creators including Counting Crows, DJ Shadow, Chester French and Pharrell Williams, and most recently skateboarding legends Tony Hawk and Stacy Peralta, who released the cult 80s skateboarding film The Search for Animal Chin via BitTorrent last week.

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Producer T-Bone Burnett who has helmed records for Counting Crows and Sam Phillips as well as the Grammy Award-winning O Brother, Where Art Thou? soundtrack told Carlile to concentrate on her singing and her lyrics.

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