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That's the term Topol uses in his 2012 book, "The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care, " to refer to the transformation that accompanies radical innovation.
CNN: Is personalized medicine a myth?
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"The Creative Destruction of Medicine" an allusion to economist Joseph Schumpeter's description of "creative destruction" as an engine of business innovation is a venture capitalist's delight, describing dozens of medical technologies that show great promise.
WSJ: Book Review: The Creative Destruction of Medicine
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Topol makes his case in a new book, The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care, released as an eBook today and scheduled for hardcover release from Basic Books in January.
FORBES: How Smartphone Apps and Social Networks Will Revolutionize Medicine
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Combine wireless sensors with the study of genes, or genomics, imaging and a proliferation of health-focused social networks, and you have a convergence capable of bringing about the "creative destruction" of medicine.
CNN: Is personalized medicine a myth?