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The creative transformation of Kraft is rooted in recognition that the company needed a face lift, that its communications needed to be modernized.
FORBES: By Being Unorthodox, Kraft Transforms Itself Into A Creative Powerhouse
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That's the term Topol uses in his 2012 book, "The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care, " to refer to the transformation that accompanies radical innovation.
CNN: Is personalized medicine a myth?
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Nearby, a lean, angular Schmidt-Rottluff nude from 1914 awkwardly folds herself into a schematic landscape, as if aspiring to become one of the Demoiselles d'Avignon, while a jagged Kirchner streetscape, 1912-14, offers yet another creative transformation of Cubist notions.
WSJ: Before Darkness Fell | German Expressionism 1900-1930 | Neue Galerie | By Karen Wilkin