Jason, the bike designer works tirelessly in his office to create a visual of the end product in full color and what appears to be 3 dimensions, each design looking like something out of a Hollywood special effects studio.

FORBES: Planning Innovation?

Though 2005 essentially signified the end of his racing career (during which he won the last of his 7 consecutive Tour de France titles), he was gold as a product endorser well after his retirement because of the endorser dimensions he embodied as a cancer survivor.

FORBES: Armstrong Will Lose $150 Million in Future Earnings After Nike And Other Sponsors Dump Him

Although the third-generation iPad surprised many by gaining about half a millimeter of thickness, it looks like Apple could be back to trimming product dimensions by using a new kind of display technology in the next iPhone.

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