The Dutch auction allows "a better price-discovery system, " Hambrecht says.

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Facebook could have chosen to avoid the pop by doing a Dutch auction-style offering, as Google (GOOG) did in 2004.

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The credit rating agency referenced the December 3 offer by the Greek government to private investors to participate in a Dutch auction to exchange their sovereign bonds for short-term paper issued by the European Financial Stability Facility (EFSF).

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At a recent lecture at the LSE in London, market editor of The Art Newspaper Melanie Gerlis illustrated this new art world order with a description of the recent auction of a painting by Dutch artist Lawrence Alma Tadema, a long-forgotten Victorian favourite.

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In a Dutch auction, a company reveals the maximum amount of shares being sold and sometimes a potential price for those shares.

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