Though 2005 essentially signified the end of his racing career (during which he won the last of his 7 consecutive Tour de France titles), he was gold as a product endorser well after his retirement because of the endorser dimensions he embodied as a cancer survivor.
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Morals clauses are typically worded in such a way as to allow a brand to immediately terminate an endorsement contract, without any penalty, should the athlete endorser act in a certain manner that would tarnish the reputation of the brand.
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The company has also signed Indiana Pacers Guard Lance Stephenson as the first endorser of its new line and plans on bringing on 4 or 5 additional players over the course of 2013.
Is the celebrity endorser credible for a given product or category?
FORBES: Poll: Celebrity Endorsements Don't Work... Don't Tell Angelina
While the Lakers have celebrity fan Jack Nicholson, the Kings' most visible celebrity endorser was the now-deceased comic John Candy.
Still, celebrity seeding comes at a fraction of the cost of hiring an A-list endorser, taking out a full-page ad or placing the product in a big budget flick.
Adding to the excitement - film hunk Shah Rukh Khan is the Santro's celebrity endorser.
Whatever you call it, make sure you call the friendly competition between new endorser Rory McIlroy and long-time face of Nike Golf, Tiger Woods, a smart move.
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Not that Mr. Lee should be confused with Mr. Exuberance, but if he leads the Rangers to World Series glory in uncharted fashion his star as a corporate endorser will rise exponentially in much the same way that Cole Hamels experienced a hike in his star after leading the Phillies to a World Championship in 2008.
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Mancuso joins fellow Olympic gold medalist and Koss endorser, Dara Torres, as the company develops new products to address the gap in quality headphones designed for women.
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But he had all the makings of a guy who could be a solid endorser for years.
And it's only matter of time before sports marketers see her in a whole new light, as both an individual endorser and for what she can bring to the sport of auto racing.
Many of them liked the taste and the nutritional benefits, so they spoke up about becoming an endorser-investor.
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That said, the nature of her sport will likely limit her earnings potential as an endorser.
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Companies love these qualities when seeking a product endorser, and will pounce on such athletes as quickly as the University of Illinois football coaching staff recruited Penn State football players earlier in the week.
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Morrison, an early endorser of Amazon.com's Kindle reading device and the author of prize winners including "Song of Solomon, " said she's not a Luddite and does keep up with the Internet, enough so that she much prefers the nonfiction she reads on blogs to fiction.
"We wanted to make a statement that was more rock 'n' roll, " said Mr. Timberlake, who has been a paid endorser for Callaway for several years but isn't in any of the new ads.
Then today I read the news announced today, that Brady has joined Under Armour, the Maryland based company founded by former University of Maryland football and lacrosse player Kevin Plank, as an endorser, leaving Nike behind.
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Not much more than this: 4% of the respondents were honest enough, or dumb enough, to admit that they can be swayed by a celebrity endorser.
FORBES: Poll: Celebrity Endorsements Don't Work... Don't Tell Angelina
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