It leads to a host of learning biases that I will describe in the next few posts, all of which get in the way of the most important goal in theentireprocess of building a new business: learn.
Even if the particular crowdfunding investment is legitimate, theentireprocess will still be fraught with risk since unsophisticated business people will likely use crowdfunding to raise money for their new enterprises.
Andrew Koven: I have a unique 360-degree perspective on thebusiness as I get to see theentire decision making process a customer engages in from start to finish with our brand.