The company hired the rebranding shop Hornall Anderson (giver of face-lifts to Ghirardelli Chocolate and Starbucks), which used a batik motif to give the new products a Gauguinesque feel.

FORBES: Tale of the South Pacific

And the argument that Asians, who love to shop "F2F" (face-to-face), are culturally averse to cybershopping?

CNN: THE E-TAIL REVOLUTION