But it's all so we can play in the big leagues with the other fancy pants of the Web.

ENGADGET: Opera 11.10 launched with company's 'most expensive ad ever'

John Tester, a Democrat who endorsed same-sex marriage on Tuesday, put the logo up as his profile on Facebook while the clothing site Bonobos swapped its usual Facebook pic for the red square using fancy white pants for the equal sign.

NPR: Gay Marriage Equality Box Spreads On Social Media

Users can have their Twitter and Facebook feeds, or areas of the news that interest them, read aloud in a really fancy-pants voice.

CNN: 20 fun and useful new mobile apps