But the consumer also wins because we get to pay a simple flat fee and experience the freedom of not having to pay meters or worry about time all year!

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Plaintiff lawyers often criticize the lodestar method, saying a simple percentage fee does a better job of aligning their interests with those of the plaintiffs.

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For many people, the real appeal is that Simple is mostly fee-free.

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The company has a simple pricing model where Airbnb takes a 6% to 12% fee from the guest and a 3% fee from the host.

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For one thing, they typically charge a simple subscription fee per user, making the cost of information technology easier to see and manage.

ECONOMIST: Business computing