If it all becomes too much to bear, the design will even fuse on the inside to prevent fire burning the card from within.

ENGADGET: Panasonic preps SD cards that survive heat, water and X-rays, will probably outlast you

Within three minutes, this cloud, absorbing more gases from the fire below, was banking down the walls and filling the living room.

NEWYORKER: Trial by Fire

She said within a week of the fire she had received more than 70 cards and extra calls and visits from people offering help and support.

BBC: Pinetrees cattery owner 'overwhelmed' by support