In cases where the game-theory models say that one would be very unlikely to appear, this new factor pushes the other way, making competition more likely than before.

ECONOMIST: Preying on theory

We quickly realized that technically what we had engineered was out of the reach of most individuals and many nonprofits and that most didn't understand the basic game-theory of crowd-sourced fund raising.

CNN: Web the new frontier for activism

The savviest nonprofits won't cross their fingers and hope the next generation finds them, they'll use new tools and new game-theory to reach supporters, quickly leaving behind the gross inefficiencies of expensive dinner-plate events.

CNN: Web the new frontier for activism

But game-theory software can also work well outside the sphere of economics.

ECONOMIST: Modelling behaviour

There is a theory in some quarters that the old-school video game console is on its way out.

FORBES: Video Game Consoles Will Probably Outlive You

Desperate for a way to show the pipelines they were better off together, an Aerie executive used game theory to design a mock online auction of rights-of-way.

FORBES: Other People's Money