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The general reader might welcome a little more discussion of what individual practitioners bring to the party.
ECONOMIST: The future after Margaret Thatcher and George Bush
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The study is crisp and comparatively short, intended as much for the general reader as for other historians.
ECONOMIST: Lessons from the Great Depression
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Easily the longest chapter of this extraordinary book is devoted to what is, for the general reader, the least interesting subject.
ECONOMIST: History of the net
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While Mr Gilder's enthusiasm never flags, the general reader will find much of the first half of the book tough going.
ECONOMIST: Praise the baud | The
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Almost a third of it, sixty-eight pages, is a methodological appendix, which should give the general reader a clue to what to expect.
NEWYORKER: Live and Learn
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The book reviews the new theory carefully and in language accessible to the general reader, and then subjects it to a detailed empirical examination.
ECONOMIST: Economics Focus: Lock and key | The
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Neither, as a rule, serves the general reader very well.
ECONOMIST: Sense, nonsense and the global economy
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The general reader will probably find the collection incoherent.
ECONOMIST: 20th-century history
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Indeed, the two have already written a book for the general reader outlining their model, Endless Universe, which includes the notion that the universe is the product of a collision between multi-dimensional membranes.
FORBES: While Physicists Celebrate Higgs, Cosmologists Fret About The Big Bang Model
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The trick is to provide the most basic information about life (for example, a solemn page on the correct use of lavatory paper: how to hang it and, worse, how to use it) in a format that looks amusing and stimulating for the general reader.
ECONOMIST: Christmas tips
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The musical analysis in the book is limited--mostly annotated transcriptions of some Desmond solos by other musicians--but for the general reader there are scores of photos and the liberal use of Desmond's lifelong correspondence with his father, Emil Breitenfeld , an organist and arranger in San Francisco responsible for much of his son's musical education.
FORBES: Better Than A Dry Martini
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The order of this list is intended to take the reader from the general to the more specific.
FORBES: Magazine Article