King Jigme's goal, he says, is to increase the "gross national happiness, " and to that end he spends weeks traveling his Himalayan realm, in a Toyota Land Cruiser until the roads end and then on horseback or by foot, inquiring about what it would take to make people content.

CNN: ASIANOW - TIME Asia

Yet, the government measures its success partly in GNH: Gross National Happiness.

FORBES: Rating Happiness in a Gloomy Economy

The tiny Himalayan Kingdom of Bhutan has implemented a policy of Gross National Happiness.

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