King Jigme's goal, he says, is to increase the "gross national happiness, " and to that end he spends weeks traveling his Himalayan realm, in a Toyota Land Cruiser until the roads end and then on horseback or by foot, inquiring about what it would take to make people content.

CNN: ASIANOW - TIME Asia

Yet, the government measures its success partly in GNH: Gross National Happiness.

FORBES: Rating Happiness in a Gloomy Economy

The tiny Himalayan Kingdom of Bhutan has implemented a policy of Gross National Happiness.

NPR: 'Happiness Index' Bucks Financial Woes

Now, Gross National Happiness is a new propaganda designed by RGOB to fool the western countries because the Govt of Bhutan feared once again when the Bhutanese refugee opted to resettle in the west.

FORBES: Curious About Bhutan's Gross National Happiness? Watch This Film