Sociology was not yet a discipline, but before the century was out, mass idealisation of this sort would lend itself to the scientific study of charisma and grouppsychology.
Dr Roi Cohen Kadosh, study author from the department of experimental psychology at the University of Oxford, said the noise stimulation group showed improvements in cognitive and brain functions compared with the control group.
The most compelling discussion in that Psychology Today post is the note on the ethical duties of social scientists when studying group differences that can have harmful effects on the people studied.
"Creating this type of list can help to solidify a sense of group identity, " says Linda Tropp, professor of psychology at the University of Massachusetts Amherst.